Writers Journal (Defunct Former Bi-Monthly), July/August 1990
The article's idea was inspired by a person -al curiosity concerning the relationship between the sound of words (phonetics) and their meaning (semantics). As the idea was being researched, in particular I sought to investigate how the phonetics of words can be used to enforce the semantics of the same words.
My research led me to a little known ling- uistic concept referred to as "sound symbo- lism." The article explores sound symbolism, the ways in which it is expressed in litera- ture, advertising, and business communica- tions.